Journal
| Title | Marketing Problems of Women Entrepreneurs: A Case Study of Namakkal and Karur Districts of Tamil Nadu | |
| Author's Name | Dr.G.Vadivalagan | |
| ISSN | 0974-7281 | |
| Page(s) | 75-84 | |
| Volume No. | 2 | |
| Issue Month | january 2010 | |
| Keywords | Women Entrepreneur, Motivating Factor, Family System, Means of Transport. | |
| Abstract | The objective of the paper is to explore marketing difficulties faced by the won entrepreneurs. A case study is conducted with a sample of 120 women entrepreneur of Namakkal and Karur districts of Tamil Nadu. Socio-economic background of the won is taken into consideration as gender has link with the difficulties in entrepreneurship. A well-defined questionnaire is used to collect the data. The study finds that the won entrepreneurs are in a position to seek appropriate training•progress and the bank finance may further be extended and the governmental efforts to purchase their products are also required. |
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